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Nearly 220 rural Nevadans gather for tourism workshops focused on top travel issues

PAHRUMP, Nev. (April 25, 2013) — Rural Nevada showed it force as tourism professionals from across the state gathered in Pahrump, Nev., April 17-18, 2013, to attend the 23rd annual Rural Roundup, presented by the Nevada Commission on Tourism (NCOT) to learn about managing online reputations, international tourism markets and more.

“This event is something the tourism community looks forward to every year because of the extraordinary tools it provides to help boost travel to rural Nevada,” Lt. Gov. Brian Krolicki, chairman of the Nevada Commission on Tourism (NCOT), said. “As the leading economic driver for our state, it’s important that our communities are able to successfully attract both domestic and international visitors.”

Featuring both networking activities and rural marketing workshops, Rural Roundup offered the opportunity to familiarize tourism leaders with the entire state. Held at a different rural Nevada community each year, the conference is designed to showcase the area and to network with fellow tourism professionals. The Pahrump Nugget Hotel and Casino served as the host hotel with attendees staying at nearly all hotel properties in Pahrump.

Preconference networking included the choice to attend one of three local attractions: nine holes of golf at Mountain Falls Golf Course, wine tasting at both Pahrump Valley Winery and Sanders Family Winery and slot tournament at Pahrump Nugget or driving instruction at Spring Mountain Motor Resort and Country Club.

Festivities officially commenced Wednesday evening with a 70’s themed welcome reception presented by the Pahrump Tourism & Convention Council at Lakeside Casino and RV Park. The Woogie Boogie band played as visitors enjoyed barbeque and an interactive photo contest.

Thursday sessions included workshops on reinventing longstanding special events, marketing the state and the country through Brand USA, enhancing motorcycle and bicycle tourism, marketing to Canadian snowbirds and others. NCOT also provided insights into its new brand and showcased its new spring/summer ad campaign, including the newly redesigned website.

The Rural Roundup event also included the annual VolunTourism Awards Dinner recognizing industry leaders who have developed tourism in rural Nevada. Among this year’s winners were Pahrump’s own, Karen Spalding, a member of the Pahrump Tourism & Convention Council. She was recognized for promoting tourism in Pahrump and in the state of Nevada for more than a decade. A member of Nevada Silver Trails for the past two years, Karen attends every meeting, no matter how far she needs to travel, to share her expertise.

For more information on Pahrump, Nev., visit or call the Pahrump Tourism and Convention Council at 775-727-5107.

Pahrump, Nev., an hour west of Las Vegas and an hour east of Death Valley, is telling its story of extremes. From top-notch wineries and the largest specialty coffee roaster in Southern Nevada to Front Site Firearms Institute, Mountain Fall Golf Club and Spring Mountain Motorsports Ranch, it’s very evident Pahrump can and does fulfill any and everyone’s desire for adventure. It’s all just part of the reason Pahrump is “Your Base Camp To Adventure.” Along with everything found in town, there are quite a few adventures awaiting just a few miles away – hiking, geocaching, camping, motorsports and more. Suffice to say, there’s plenty going on in and around Pahrump. Let the adventures begin. For lodging, event calendar and itineraries, visit online or call 775-727-5107.

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Media Representatives
Allyson Freedland
RKPR Inc., “Making Noise”
[email protected]